Refonte de l’identité de la marque Barone de Cles

Plus qu’une refonte, je la qualifierais plutôt de restauration. Dans les faits, le symbole héraldique et le logotype ont fait l’objet d’une nouvelle conception, en préservant leurs caractères distinctifs. Les différents éléments de l’étiquette ont été conservés, éclaircis et redimensionnés. La définition des familles de polices a été cruciale ; celles-ci ont été utilisées dans l’objectif de clarifier la disposition et la hiérarchie des informations figurant sur l’étiquette.

Collection:

Auteur:

Paolo Pileggi Studio

Prix:

Competing Projects 2021

Labels

Labels are used to ensure recognisability of containers and to identify the brand and the product inside. However simple they may seem to be from a structural point of view, labels often have to respond to precise standards, especially in the field of food products and cosmetics. Their dimension must not only be proportional to the size of the container, but must also allow clear and legible presentation of the product information required by current legislation. In order to create a label with the best possible visual impact, secondary information can be included in a label applied to the rear of the product.

Printing and specialty Printing

Offset printing is one of the most common techniques used to achieve optimum quality for images and text. The name of the product is often highlighted with printing techniques such as embossed printing and hot foil stamping. The latter is generally used to obtain very realistic metallic colours that are very difficult to achieve with other printing techniques. If the board or paper chosen for a package has dark or bright colours, screen printing allows the application of covering inks that can be highlighted against the background.

Papiers utilisés:

Materica

Recycled Offer

Uncoated Colours

Acid Free Cotton ECF (Elementhal Chlorine Free) FSC® Mix Heavy Metal Absence Long Life Ph Neutral Recycled content (Selected Secondary Fibers)

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