Scarborough is a premium wine brand based in the Hunter Valley in New South Wales, the oldest wine region in Australia. For the winery’s new flagship product, drinks design specialists Denomination focused on the commanding presence of the Scarborough crest, which appears across the winery’s range of products.
In deciding to make use of a larger version of the familiar crest, not least for impact, Denomination realised that the design would require a different treatment so that the wine’s flagship position would also be made clear.
‘The solution was to treat the crest as a heavily blind-embossed feature on Cotone Bianco Ultra WS,’ says Denomination co-founder, Rowena Curlewis. ‘This stock was chosen as the strength of the stock means it holds a heavy emboss really well, and the texture gives it a beautiful premium feel.’
Curlewis says that the crest had a range of different printing techniques applied – a combination of ink and screen varnishes – ‘to highlight the crest, prevent overt flattening during bottling and have better standout than straight blind-embossing’.
Founded in 2002, Denomination specialises in design for wine, beer, cider and spirits brands, and has studios in Sydney, London and San Francisco.
Papers: Cotone Bianco Ultra WS