Pulp North America Has Arrived

The inaugural edition of Pulp North America celebrates the people, ideas, and work shaping North America. From branding and packaging to publishing and printmaking, it brings together influential creative voices while reflecting Fedrigoni’s growing presence and commitment to the market. Guided by the belief that paper is far more than a substrate, this first issue explores how material choice can elevate storytelling, strengthen brand experiences, and create meaningful connections, while showcasing the breadth of the Fedrigoni Special Papers collection and the remarkable work it helps inspire.

The issue celebrates North America’s rich creative landscape through a diverse mix of editorial features, designer profiles, and inspiring case studies. Readers will discover pioneering voices from the history of American graphic design.

The magazine also explores the enduring creative dialogue between Italy and North America through a feature by renowned design writer Steven Heller, highlighting the cultural exchange and shared influence that continue to shape contemporary design on both sides of the Atlantic.

Continuing Pulp’s tradition of showcasing outstanding applications of Fedrigoni papers, this issue features a collection of case studies that demonstrate the power of thoughtful material selection. From TU·ET·AL’s beautifully letterpress-printed artisan soap packaging produced on Materica Limestone to New York City Ballet’s striking season materials printed on X-Per, these projects, along with additional featured work, reveal how material choice contributes to both storytelling and sensory impact.

At its heart, Pulp North America remains dedicated to the same mission that has guided the publication since its launch: celebrating great work and the people behind it. Designers, printers, typographers, brands, and makers all play a role in shaping our shared visual culture, and paper remains an essential part of that creative ecosystem.

Pulp North America was produced by the London-based team behind Eye magazine and printed by Shapco in Minneapolis.