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重塑Barone de Cles企业形象

重塑Barone de Cles企业形象

Corporate Identity

这不仅仅是一项重新设计的工作,我会称之为修复。事实上,纹章符号和标识已经过重新设计,保持了所有独特字符的完整性。标签上的元素得到了保持、减轻和重新配比。字体家族的识别是基础,然后以一种使标签上信息的分层和层次更加明显的方式使用。

Swatch:

Author:

Paolo Pileggi Studio

Award:

Competing Projects 2021

Labels

Labels are used to ensure recognisability of containers and to identify the brand and the product inside. However simple they may seem to be from a structural point of view, labels often have to respond to precise standards, especially in the field of food products and cosmetics. Their dimension must not only be proportional to the size of the container, but must also allow clear and legible presentation of the product information required by current legislation. In order to create a label with the best possible visual impact, secondary information can be included in a label applied to the rear of the product.

Printing and specialty Printing

Offset printing is one of the most common techniques used to achieve optimum quality for images and text. The name of the product is often highlighted with printing techniques such as embossed printing and hot foil stamping. The latter is generally used to obtain very realistic metallic colours that are very difficult to achieve with other printing techniques. If the board or paper chosen for a package has dark or bright colours, screen printing allows the application of covering inks that can be highlighted against the background.

Papers Used:

Materica

Recycled Offer
Uncoated Colours
Acid Free Cotton ECF (Elementhal Chlorine Free) FSC® Mix Heavy Metal Absence Long Life Ph Neutral Recycled content (Selected Secondary Fibers)

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