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重塑Barone de Cles企業形象

重塑Barone de Cles企業形象

Corporate Identity

這不僅僅是一項重新設計的工作,我會稱之為修復。事實上,紋章符號和標識已經過重新設計,保持了所有獨特字符的完整性。標簽上的元素得到了保持、減輕和重新配比。字體家族的識別是基礎,然後以一種使標簽上信息的分層和層次更加明顯的方式使用。

Swatch:

Author:

Paolo Pileggi Studio

Award:

Competing Projects 2021

Labels

Labels are used to ensure recognisability of containers and to identify the brand and the product inside. However simple they may seem to be from a structural point of view, labels often have to respond to precise standards, especially in the field of food products and cosmetics. Their dimension must not only be proportional to the size of the container, but must also allow clear and legible presentation of the product information required by current legislation. In order to create a label with the best possible visual impact, secondary information can be included in a label applied to the rear of the product.

Printing and specialty Printing

Offset printing is one of the most common techniques used to achieve optimum quality for images and text. The name of the product is often highlighted with printing techniques such as embossed printing and hot foil stamping. The latter is generally used to obtain very realistic metallic colours that are very difficult to achieve with other printing techniques. If the board or paper chosen for a package has dark or bright colours, screen printing allows the application of covering inks that can be highlighted against the background.

Papers Used:

Materica

Recycled Offer
Uncoated Colours
Acid Free Cotton ECF (Elementhal Chlorine Free) FSC® Mix Heavy Metal Absence Ph Neutral Recycled content (Selected Secondary Fibers)

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