For a time it was thought that digital would spell the end of printed paper. Today the opposite is true: it is precisely digital technology that is securing the future of the industry. And although we live in an increasingly online, virtual world, the desire to create physical, tactile communication tools remains very strong.
Digital print combines the speed, personalisation and content manipulation of digital technology with the physical, tactile and sensory experience of ink on paper. The result is a perfect hybrid solution that allows “simple” print to work more effectively, more quickly and more intelligently than ever before.
At the heart of this evolution sits HP Indigo. And here lies a key idea: those unique physical qualities that set apart a fine offset printing paper — formation, structure, surface, touch and feel — apply equally to digital paper. As with offset, the paper you choose will directly affect the quality, the look, the touch and the impact of the finished printed piece.
Fedrigoni has been producing special papers for HP Indigo printing for many years and can today boast a recently refined offer. Its HP Indigo portfolio includes machine-coated papers in silk and gloss finishes; uncoated papers in white, cream and natural shades, as well as mid and deep shades; papers with alternative fibres and inclusions; smooth, rough and textured papers; and metallic, pearlescent and translucent papers. The full range is available in writing, text and cover weights, to meet a wide variety of creative applications.
Because in the end, the choice of paper is no minor detail: it is an essential part of the result.
All HP Indigo papers are available exclusively through Premier Paper.
